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1.
Consumer Behavior: Building Marketing Strategy by Hawkins,Del.I

by Hawkins,Del.I.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; McGraw-Hill ; 2010Availability: Items available for loan: TUM Main CampusCall number: HF 5415.U6H38 2010 (1).

2.
Consumer Behavior: Building Marketing Strategy by Hawkins,Del.I

by Hawkins,Del.I.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston ; McGraw-Hill ; 2010Availability: Items available for loan: TUM Main CampusCall number: HF 5415.U6H38 2010 (1).

3.
Consumer Behavior: Building Marketing Strategy Hawkins,Del.I

by Hawkins,Del.I.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2010Availability: Items available for loan: TUM Main CampusCall number: HF 5415.U6H38 2010 (3).

4.
Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak.

by Hanna, Nessim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ: Prentice Hall, 2001. Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33.U6 H36 2001 (1).

5.
FIN 2035 - Consumer behavior and financial needs

by Ingold, Frank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto Nelson Education 2010Availability: Items available for loan: TUM Main CampusCall number: HC 885 .I54 2010 (1).

6.
Consumer Behavior: Global edition.

by Schiffman, Leon G.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River :Peareson Prentice Hall,c2010 Availability: Items available for loan: Tum Kwale CampusCall number: HF 5415.32 .S35 2010 C2 (1), TUM Main CampusCall number: HF 5415.32 .S35 2010 (1).

7.
Consumer behavior and marketing strategy

by Peter, Paul J.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415.3 .P48 2008 (1).

8.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

by Hoyer, Wayne D.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : ; Houghton Mifflin, Availability: No items available :

9.
Consumer Behaviour A European Perspective

by Solomon, Michael (et al).

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33 E85 S65 2002 (1).

10.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

11.
Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

by Solomon, Michael R.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Other title: Consumer behavior.Availability: Items available for loan: TUM Main CampusCall number: HF 5415.32 .H69 2000 (1).

12.
Addictive Consumption : Capitalism, Modernity and Excess / by Gerda Reith.

by Reith, Gerda [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

13.
Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan.

by Canavan, Brendan [author.].

Edition: 1 Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

14.
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.

by Lafrenière, Daniel [author.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Productivity Press, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

15.
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.

by Zaraket, Sarah [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

16.
Behavioral economics : the basics / by Philip Corr and Anke Plagnol.

by Corr, Philip [author.] | Plagnol, Anke C [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

17.
Designed to sell : the evolution of modern merchandising and display / Alessandra Wood.

by Wood, Alessandra [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

18.
Culture as a consumer force [electronic resource] : yoga and "glocalisation" / Søren Askegaard.

by Askegaard, Søren [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

19.
Sales promotion [electronic resource] / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

20.
Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

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