Corporate reputation and responsibility tracking, and disaster recovery [electronic resource] / Sandra Macleod, Nigel Middlemiss.

By: Macleod, Sandra [spk]Contributor(s): Middlemiss, N. M. G. (Nigel M. G.). (Knowledge Director, Echo Research, UK) [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Improving the customer experience: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Consumer behavior | Consumer satisfaction | Consumers' preferences | Customer loyaltyOnline resources: Click here to access online | Series
Contents:
Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward.
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Animated audio-visual presentations with synchronized narration.

Title from title frames.

Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward.

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Mode of access: World Wide Web.

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