Organizational buying [electronic resource] / Greg W. Marshall.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Consumer behavior | Consumers -- Decision making | Industrial marketing | Industrial procurement | Marketing -- Management | Organizational behavior | PurchasingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The business marketplace -- NAICS -- Business versus consumer markets -- Organizational buying situations -- Typical buy class framework -- Buying centers: participants and roles -Purchase decision making -- Technology and organizational buying.
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Mode of access: World Wide Web.