Consumer behaviour [electronic resource] / Gillian Hogg.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Other title: Consumer behaviorSubject(s): Consumer behavior | Consumer satisfaction | Consumers' preferencesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase.
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Mode of access: World Wide Web.