An overview of strategically-focused retailing [electronic resource] : opportunities and challenges / Joel R. Evans.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Business planning | Consumer behavior | Retail trade -- Management | Retail trade -- Planning | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Contents: Retailing at a crossroads -- Evolution of retailing -- What retailing encompasses today -- Understanding consumer behavior -- Value-oriented retailing -- Opportunities and challenges -- Strategic benefits of SWOT analysis -- Applying the retailing concept -- Strategic planning process -- Organizational missions -- Goal setting -- Competitive advantages -- Retail organizations -- Human resource management -- Retail image -- Merchandising -- Technology -- Retail database management -- E-tailing -- Social media -- Global retailing.
Access restricted to subscribers.
Mode of access: World Wide Web.