Managing marketing in a crisis [electronic resource] / Annmarie Hanlon.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Consumer behavior | Crisis management | Epidemics -- Economic aspects | Marketing -- Management | Strategic planningOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Consumer types in a crisis -- Reaction of businesses during and after a crisis -- Strategic actions during a crisis -- Types of products and services in a crisis.
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Mode of access: World Wide Web.