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Social media and consumer behavior [electronic resource] / Tracy Tuten.

By: Tuten, Tracy L, 1967- [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Consumer behavior | Consumers -- Decision making | Internet marketing | Online social networks | Social media -- MarketingOnline resources: Click here to access online | Series
Contents:
Contents: Understand what is social media and the zones of social media -- Social media definition -- Zones of social media -- Know consumer motives for using social media -- Consumer behavior online -- Motivations for consumers to use social media -- Reflect on how consumers use social media -- Social media participation -- Social technographics -- Understand the decision-making process and how social media can influence that process.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Understand what is social media and the zones of social media -- Social media definition -- Zones of social media -- Know consumer motives for using social media -- Consumer behavior online -- Motivations for consumers to use social media -- Reflect on how consumers use social media -- Social media participation -- Social technographics -- Understand the decision-making process and how social media can influence that process.

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Mode of access: World Wide Web.

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