Gender and consumption [electronic resource] / Linda Scott.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Consumer behavior -- Sex differences | Consumers -- Psychology | Consumption (Economics) -- Social aspects | Marketing -- Social aspects | Shopping -- Sex differences | Social media -- Marketing | Women consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marking sex -- Enculturation -- Division of labor -- Women control consumption -- Sophia mind study in Brazil -- Women within the global economy -Consumption categories by sex -- Parks associates survey -- Female influence on household purchases -- Women and messaging & social media -- Future trends -- Implications for management.
Access restricted to subscribers.
Mode of access: World Wide Web.