Neuromarketing and consumer neuroscience [electronic resource] / Martin Reimann.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Brain -- Imaging | Consumer behavior -- Psychological aspects | Consumers -- Psychology | Magnetic resonance imaging | Marketing research | Marketing -- Psychological aspects | Neuromarketing | NeuropsychologyOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.