Please touch [electronic resource] : how your sense of touch can influence marketing decisions / Joann Peck.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Consumer behavior -- Psychological aspects | Consumers -- Decision making | Marketing -- Psychological aspects | New products -- Psychological aspects | Senses and sensation | Shopping -- Psychological aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Haptics -- Sensory -- Touch -- Consumer behavior -- Perceived ownership -- Psychological ownership -- Products that encourage touch -- Individual differences in touch -- Product category differences in touch -- Situational differences and touch -- Online shopping -- Motivation to touch.
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Mode of access: World Wide Web.