Social values and cross-cultural factors in consumer behavior [electronic resource] / Lynn R. Kahle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Consumer behavior -- Cross-cultural studies | Consumers' preferences -- Cross-cultural studies | Marketing -- Social aspects | Social valuesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions.
Access restricted to subscribers.
Mode of access: World Wide Web.