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1.
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

by SHIMP TERENCE A.

Edition: 6TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: MASON THOMSON 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .123 S54 2003 (1).

2.
Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

3.
Promotional marketing [electronic resource] / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

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