TUM Library catalog › Details for: ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

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ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

By: SHIMP TERENCE AMaterial type: Text

TextPublisher: MASON THOMSON 2003Edition: 6TH EDDescription: 650P 18 CMISBN: 9780030352713Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISNGLOC classification: HF 5415 .123 S54 2003

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Item type	Current location	Call number	Status	Date due	Barcode
Books	TUM Main Campus	HF 5415 .123 S54 2003 (Browse shelf)	Available		039478