Conducting research with children [electronic resource] / Wynne Tyree.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (44 min.) : color, sound)Subject(s): Child consumers | Children -- Research | Market research | Young consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Importance of conducting research with children and the professional and ethical sensitivities that must accompany it -- Segmentation of 'children' into pre-schoolers, kids, tweens and teens and how best to conduct research with each segment -- Recommended methods and techniques for each segment, including guidance on successful recruiting -- Qualitative and quantitative research methods.
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Mode of access: World Wide Web.