Create connections with your audience [electronic resource] / Jens Bachem.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Child consumers | Marketing | Young consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Connected kids and their parents -- Today's kids still want to talk and belong -- They still spend time watching TV -- Remember your childhood -- Think local toy shop -- Make sure they care -- How commercial do you go? -- Connect with the audience -- Target ages and stages -- Focus on integrated great ideas -- Build and nurture connections.
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Mode of access: World Wide Web.