Helping children navigate the commercial world of media [electronic resource] / Paul Jackson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Advertising and children | Child consumers | Internet and children | Television and childrenOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The debate on children's media use -- Parental concerns about commercial content and their need for support -- The concept of media literacy and why it is important -- How Media Smart meets a real need.
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Mode of access: World Wide Web.