What entrepreneurs need to know before they start [electronic resource] : acquiring and interpreting information about markets, competitors, and government / Sharon A. Alvarez.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Entrepreneurship: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Business planning | Entrepreneurship -- Case studies | Entrepreneurship | New business enterprisesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Relationship between opportunities, markets, competitors and government -- Filling or Forming a market niche -- Skybus Airline case: Customers; Industry analysis; Government policy or regulations -- The Ice Hotel case: Customers; Industry analysis; Government policy or regulations -- What entrepreneurs need to know when forming a market niche.
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Mode of access: World Wide Web.