General Motors and the Sullivan Principles [electronic resource] : how a multinational company confronted Apartheid / Colin Fisher.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Sullivan, Leon Howard, 1922-2001 | General Motors Corporation | Apartheid -- South Africa -- Economic aspects | Business ethics | Corporations, American -- South Africa -- Case studies | Disinvestment -- Case studies | Disinvestment -- South Africa | International business enterprises -- Moral and ethical aspects | Social responsibility of businessOnline resources: Click here to access online Summary: This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing Apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Sullivan and General Motors contributed to the end of the Apartheid in 1994.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Multinational corporations and abusive states : should they stay put and make things better or withdraw?
Title from title frames.
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This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing Apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Sullivan and General Motors contributed to the end of the Apartheid in 1994.
Mode of access: World Wide Web.