Qualitative data analysis [electronic resource] / Jean-François Denault.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Biotechnology industries -- Research | Marketing research | Qualitative research -- Computer programsOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Qualitative data -- Market research -- Life sciences -- Nutraceuticals -- Analytical framework -- Directed content analysis -- Analytics matrix -- Software for qualitative analysis.
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Mode of access: World Wide Web.