City Branding and Promotion : The Strategic Approach / Waldemar Cudny.
Material type:
TextSeries: Publisher: Abingdon, Oxon : Routledge, 2019Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781351041928; 1351041924; 9781351041942; 1351041940; 9781351041911; 1351041916; 9781351041935; 1351041932Subject(s): City promotion | Branding (Marketing) | Urban economics | Strategic planning | BUSINESS & ECONOMICS / Advertising & Promotion | ARCHITECTURE / Urban & Land Use Planning | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism | POLITICAL SCIENCE / Public Policy / Regional PlanningDDC classification: 659.2930776 LOC classification: HT328Online resources: Taylor & Francis | OCLC metadata license agreement Summary: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
OCLC-licensed vendor bibliographic record.