Modern marketing strategy at US airports [electronic resource] / William B. Rankin.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Decision-making in marketing -- Strategic marketing plan factors -- Management objectives and questions -- Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations.
Access restricted to subscribers.
Mode of access: World Wide Web.