Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.
Material type:
TextPublisher: Mason, Ohio : Thomson/South-Western, c2008Edition: Student edDescription: xvi, 511 p. : ill. ; 26 cmISBN: 0324322380 (Student ed.); 9780324322385 (Student ed.)Subject(s): Relationship marketing -- Textbooks | Customer relations -- Management -- TextbooksLOC classification: HF5415.55 | .B36 2008
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF 5415 .55 B37 2008 (Browse shelf) | Available | 026253 |
Includes bibliographical references and index.