TUM Library

Includes bibliographical references and index.

PART 1: FRONT OFFICE -- SECTION 1: STRATEGIC COMMUNICATION -- 1. "Theres No Media Plan for the First Gay Player in the NFL": A Case Study of the Saint -- Louis Rams Drafting Michael Sam -- --Karen L. Hartman -- 2. Civic Recovery in the Aftermath of a Hockey Crisis: Analyzing a Strategic Communication -- Response to the Vancouver Stanley Cup Riot -- --Derek Moscato -- 3. Patching a Crisis with CSR: How the NFL Fumbled its Handling of Domestic Violence -- --Chelsea L. Woods -- Ashli Q. Stokes -- 4. Explaining Sports Fans Recognition of Sponsors using the Elaboration Likelihood Model -- Jim Pokrywczynski -- 5. Coming Home: The Los Angeles Rams Connect to Past to Build Future -- --Jean Kelso Sandlin -- SECTION II: CORPORATE AND ORGANIZATIONAL IDENTITY -- 6. Should the Team Hire the Controversial, but Successful Head Coach? A Case Study of John Calipari and the Ability to Contribute to Winning -- --John A. Fortunato -- 7. To Create Our Own Legacy: Penn State Football Players Rhetorical Response to the NCAA Sanctions During the Sandusky Scandal -- --Rebecca A. Alt -- 8. Life After Signing: The Recruiting Process as a Resource of College Football Players -- Socialization -- --Gregory A. Cranmer, Richard Yeargin, & John S. W. Spinda -- 9. Broadcast Yourself and Multiply Your Revenue: Benfica TV Case Study -- --Fernando Borges -- PART II: CLUBHOUSE -- SECTION III: IMAGE REPAIR AND REDEMPTION -- 10. Roping Off the Ring: How a Series of Employee Deaths Coerced the WWE into an -- Enforced Wellness Policy through the Contingency Theory of Accommodation -- Jack V. Karlis -- 11. Does the NFL Still Own Sundays? The Rebranding of the NFL Following the Domestic -- Abuse Crisis -- --Kelsey R. Rentner & Terry L. Rentner -- 12. Drafting Like a King: Daily Fantasy Sports Websites in Crisis -- --Cory Hillman -- 13. What Did Ryan Lochte Do? Bouncing Back From an International Crisis -- --Nicola Corbin & Anne Bialowas -- -- SECTION IV: GENDER, RACE, AND IDENTITY -- 14. Challenging a Boys Club: Reputation Management and the Case of Womens Pay Inequity in Professional Sport -- Terry L. Rentner & David P. Burns -- 15. A Failure to Defend Against Cyberbullying: Examining the Organizations Competency in Standing up for its Members -- Anne Bialowas & Nicola Corbin -- 16. Topsy-Turvy Times: The Impact of Political and Social Issues on Super Bowl LI Ads -- --Lori Liggett & Terry L. Rentner -- 17. Gender Stereotypes in College Mascot Dyads -- Esen Koc -- PART III: PRESS BOX-- -- SECTION V: SOCIAL MEDIA -- 18. A Grand Slam: Major League Baseballs Social Media Evolution Through the Expectancy Violation Theory Lens -- Alisa Agozzino & Brian Hofman -- 19. Witness? Perceptions of Lebron James Civic Responsibility -- Amy Crawford -- 20. "I Was Very Intoxicated": An Examination of the Image-Repair Discourse of Ryan Lochte Following the 2016 Olympics -- --Kevin Hull & Kelli Boling -- 21. Swimming Against the Tide: Lessons in Public Image Management from Competitive Swimmers -- --Erin E. Gilles & Mary Beth Reese -- SECTION VI: SOCIAL JUSTICE AND ETHICS -- 22. Taking a Knee or Not Taking a Stand: A lesson in Contingency Theory of Accommodation, the National Football League and Social Justice -- Jack V. Karlis -- 23. The Offensive Line: Journalists Use of Words Considered Disparaging -- --David. P. Burns & James A. Rada -- 24. Paradigm Repair and the Hero Myth in Sports Journalism: An Analysis of Lance Armstrong Coverage -- Sada Reed -- 25. "Dont Say": The Use of Identity Communication in Sport to Advance Positive Social Change -- Kara Laskowski, Ashley Grimm, & Carrie Michaels -- 26. The Bathroom Bill and the Basketball Game: The Role of College Sports in Political Arbitration -- Ryan Rogers

Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport—including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to “make the call.” This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.

Also available in print format.