Visual public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman.
Material type:
TextPublisher: New York : Routledge, 2018Edition: 1 EditionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781351662055 (epub); 9781315160290 (eBook); 9781351662079 (pdf); 9780367666897Subject(s): Public relations | Advertising | Visual communicationAdditional physical formats: Print version:: Visual public relationsLOC classification: HM1221| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HM 1221.C585 (Browse shelf) | Available | 005914 | |
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Books
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TUM Main Campus | HM 1221.C585 (Browse shelf) | Available | 005913 |
Includes bibliographical references and index.
Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton -- Picturing statistical narratives : a century of data visualisation in public relations practice / Jon Cope and Mark Wells -- Spatial dimensions of public relations -- Limits or opportunities for strategic communication? the role of space and place in mediating Demo2012 / Simon Collister -- The communicative function of public spaces / Noureddine Miladi -- A time and place: the Las Vegas Mob Museum's experiential public relations / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual history of BP's use of public relations after deepwater horizon / Nick Lovegrove -- Environmental multi-modal communication: semiotic observations on recent campaigns / Andrea Catellani -- Experimental communication research : combining multi-modality methodologies with laboratory research -- Anna-sara fagerhom and karina göransson -- Conclusions and future directions / Simon Collister and Sarah Roberts-Bowman.
Description based on print version record and CIP data provided by publisher.