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1.
Basic marketing research applications to contemporary issues Naresh K. Malhotra.

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2.M288 2002 (1).

2.
Marketing Research An Applied Orientation

by Malhotra, Naresh K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 M35 2003 (1).

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