Marketing Research An Applied Orientation

By: Malhotra, Naresh KMaterial type: TextTextPublisher: London Prentice Hall 2003Edition: 2nd edDescription: xxi,786p.:ill .;30cmISBN: 9780132086073Subject(s): Marketing--Research; Marketing research -- MethodologyLOC classification: HF 5415.2.M35 2007 | .M35 2007
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Books Books TUM Main Campus
HF 5415.2 M35 2003 (Browse shelf) Available 029085

Includes index

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