Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublisher: New Jersey Pearson Prentice Hall, 1996Edition: 8th edDescription: xviii, 635 p. col. ill. ; 27 cmISBN: 9780130961907Subject(s): MarketingLOC classification: HF5415 | .K636 1996Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.K636 1996 (Browse shelf) | Available | 000403 |
Includes bibliographical references and index.