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1.
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Marketing Simplified by Lovelock Christopher And Wirtz Jochen. Edition: 5Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson Education 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415.I.S3 (1).
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2.
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Marketing For Hospitality And Tourism by Kotler Philip, Bowen John T. And Markens James C. Edition: 4Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jsersey Pearson Education 2006Availability: Items available for loan: TUM Main CampusCall number: TX 911.3.M3 K68 2006 (2).
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3.
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Leisure Travel ; A Marketing Handbook by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson Education 2004Availability: Items available for loan: TUM Main CampusCall number: G 155.A1 P58 2004 (1).
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4.
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International Marketing Strategy by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow Pearson Education 2002Availability: Items available for loan: TUM Main CampusCall number: HF 1414.B72 2002 (1).
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5.
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The Marketing Plan Handbook by . Edition: 0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle Pearson Education 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415.I5.W66 2007 (1).
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6.
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7.
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Strategic marketing problems: cases and comments by Kerin, Roger A. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey ; Pearson Education ; 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.135 .K47 2007 (1).
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8.
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International Marketing Research by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: U.S.A Pearson Education 2000Availability: Items available for loan: TUM Main CampusCall number: HF 1416 .K86 2000 (1).
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9.
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Marketing For Hospitality and Tourism by Kotler, Philip | Bowen, John T and Makens, James C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson Education 2010Availability: Items available for loan: TUM Main CampusCall number: TX 911.3 .M3 K68 2010 (1).
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10.
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Simply Marketing Communications by Fill, Chris. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: England Pearson Education Limited 2006Availability: Items available for loan: TUM Main CampusCall number: HF 5718 .F55 2006 (1).
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11.
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Marketing Research by Malholtra, Naresh K. Edition: 5 edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River ; Pearson Education ; London Pearson Education 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 .M35 2007 (1).
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12.
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Marketing Management by Kotler, Philip | Keller, Kevin Lane. Edition: 14 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: England Pearson Education Limited 2013Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .K64 2013 (2).
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13.
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Marketing Management by Kotler, Philip (Northwestern University) | Chernev, Alexander (Northwestern University) | Keller, Kevin Lane (Dartmouth college). Edition: 16th Edition , Global EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom Pearson Education Limited 2022Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.K64 2022 (1).
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