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1.
Marketing Management A Systems Perspective

by Lazer William.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1971Availability: Items available for loan: TUM Main CampusCall number: HF 5415.L329 1971 (1).

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2.
Marketing Strategiesfor Competitive Advantage

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester ; John Wiley&Sons ; 2000Availability: Items available for loan: TUM Main CampusCall number: HF 5415.A3234 2000 (1).

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3.
Services Marketing Management

by Piet Van Helsdingen Wouter De Vries Jr.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2008Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.K375 1999 (1).

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4.
Marketing Strategies For Competitive Advantage

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley& Sons 2000Availability: Items available for loan: TUM Main CampusCall number: HF 5415.A3234 2000 (1).

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5.
Marketing Insights From A To Z

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London John Wiley & Sons 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415.K63127 (1).

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6.
Marketing Reserch Essentials

by Gates, Roger.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Usa John Wiley & Sons 2006Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2.M3825 2006 (1).

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7.
Strategic Market Management.

by Aaker,David.A.

Edition: 8th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London John Wiley & Sons. 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 A23 2008 (1).

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8.
Marketing Research Essentials

by McDaniel Carl Jr.

Edition: 4th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken NJ John Wiley & Sons Inc 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 .M3825 2004 (2).

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9.
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World wide web marketing: integrating the internet into your marketing strategy

by Sterne, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; John Wiley & Sons ; 1996Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265 .S742 1996 (1).

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10.
Hospitality marketing management / Robert D. Reid, David C. Bojanic.

by Reid, Robert D | Bojanic, David C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: TUM Main CampusCall number: TX911.3 M3 R443 2010 (1).

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