Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Material type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons, c2010Edition: 5th edDescription: xv, 656 p. : col. ill. ; 29 cmISBN: 9780470088586 (cloth); 0470088583 (cloth)Subject(s): Hospitality industry -- Marketing | Food service -- Marketing | Restaurants -- MarketingLOC classification: TX911.3.M3 R443 2010
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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TUM Main Campus | TX911.3 M3 R443 2010 (Browse shelf) | c.1 | Checked out | 06/03/2024 | 034677 |
Includes bibliographical references and index.