Cases strategic marketing management
Material type:
TextPublisher: Boston : Houghton Mifflin, c2000 Description: xvii, 460 p. : ill. ; 27 cmISBN: 395870534Subject(s): Marketing --Management.Bstrategic PlanningLOC classification: HF5415.13 .A523 2000
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Books
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TUM Main Campus | HF5415.13 .A523 2000 (Browse shelf) | Available | 114B01047 |