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1.
Marketing Simplified

by Lovelock Christopher And Wirtz Jochen.

Edition: 5Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415.I.S3 (1).

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2.
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Services Marketing ; People, Technology, Strategy

by Wirtz, Jochen.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Usa Prentice Hall 2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415.122.L68 2004 (1).

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3.
Services Marketing: People, Technology, Strategy

by Wirtz, Jochen.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle Pearson 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.L5883 2007 (1).

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