Marketing major sports venues [electronic resource] : the Amsterdam ArenA case / Andrea Santini.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
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Contents: The marketing of major sport venues: process and main phases -- The complexity of marketing major sport venues -- The relation between marketing & sales and the legal, operational and management structure of a large sport venue -- The case of the Amsterdam ArenA -- The development of large entertainment areas, the ArenA Boulevard.
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Mode of access: World Wide Web.