Airline marketing [electronic resource] / Bernard A. Lavelle.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action.
Access restricted to subscribers.
Mode of access: World Wide Web.