Marketing for SMEs [electronic resource] / Audrey Gilmore.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Small business marketing | Small business -- ManagementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definition of SMEs, SME owner/managers, entrepreneurs -- Marketing for SMEs -- Adapting standard marketing frameworks for SMEs -- Successful SME product focus -- SME pricing issues -- Cash flow -- SME delivery & distribution -- SME selling & promotion -- SME customer service -- SMEs use of e-technology -- E-marketing activities & challenges -- Using networks -- Marketing by networking -- Influences on networking -- Marketing management competencies for SMEs -- Experiential learning and competency development -- Innovative marketing in SMEs.
Access restricted to subscribers.
Mode of access: World Wide Web.