Air cargo [electronic resource] : the neglected area / Rafael Echevarne.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
Access restricted to subscribers.
Mode of access: World Wide Web.