Customer relationship management: making hard decisions with soft numbers

By: Anton, JonMaterial type: TextTextPublisher: Upper Saddle River ; Prentice Hall ; 1996Description: viii,183p. :illISBN: 134384741Subject(s): Customer RelationsLOC classification: HF 5415.5 .A58 1996
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Books Books TUM Main Campus
HF 5415.5 .A58 1996 (Browse shelf) Available 029991

Includes index

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