Marketing metrics [electronic resource] / Jean-François Denault.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (16 min.) : color, sound)Subject(s): Biotechnology industries -- Marketing -- Case studies | Break-even analysis | Internet marketing | Marketing research | Marketing -- Mathematical models | Marketing -- Statistics | Medical technology -- Marketing | Performance -- MeasurementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Revenue and effectiveness ratios -- Break-even analysis -- Return on sales -- Customer acquisition cost -- Digital marketing metrics.
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Mode of access: World Wide Web.