TY  - ADVS
AU  - Garrow,Laurie A.
AU  - Mumbower,Stacey
TI  - Low cost worlds and the airline industry
T2  - Practical pricing and revenue management : fundamentals and practical applications,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Business planning
KW  - Costs and cost analysis
KW  - Pricing
KW  - Reservation systems
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management; Access restricted to subscribers
UR  - https://hstalks.com/bm/1492/
UR  - https://hstalks.com/bm/p/421/
ER  -