TY  - ADVS
AU  - Ng,Irene C.L.
TI  - How do consumers perceive value and price: understanding value-based pricing 
T2  - Practical pricing and revenue management : fundamentals and practical applications,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Business planning
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Industrial management
KW  - Pricing
KW  - Value
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How consumers perceive value and price -- How companies should go about pricing based on value -- The Expected Net Value (ENV) framework -- Value proposition and value co-creation -- The buyer decision process -- Competition: its influence on the ENV -- Trading off benefits and outlays -- Innovation in reducing expected outlays -- Reducing Pareto loss; Access restricted to subscribers
UR  - https://hstalks.com/bm/1489/
UR  - https://hstalks.com/bm/p/421/
ER  -