TY  - ADVS
AU  - Holden,Nigel
AU  - Glisby,Martin
TI  - Cross-cultural management: essential insights for international marketers 
T2  - Exporting, international and global marketing management : beyond the fundamentals,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Culture is a major variable in the planning and execution of international marketing programs -- The traditional values-based assumptions about culture have limitations in today's interconnected global economy -- An alternative concept focuses on international marketing as a knowledge-based activity -- Examples of challenges and benefits of this approach; Access restricted to subscribers
UR  - https://hstalks.com/bm/1514/
UR  - https://hstalks.com/bm/p/420/
ER  -