TY  - ADVS
AU  - Enderwick,Peter
TI  - Big markets for small companies
T2  - Exporting, international and global marketing management : beyond the fundamentals,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia -- Importance and challenges of exporting -- Attraction of emerging markets in Asia -- Challenges of doing business in large emerging markets -- Alternative entry strategies -- Exporting assistance; Access restricted to subscribers
UR  - https://hstalks.com/bm/1517/
UR  - https://hstalks.com/bm/p/420/
ER  -