TY  - ADVS
AU  - Czinkota,Michael R.
TI  - The global marketing imperative
T2  - Exporting, international and global marketing management : beyond the fundamentals,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Trade growth -- Key benefits -- Changing power of governments --  Introduction to new rules of regulation -- New rules of competition -- Only best in class projects -- New meaning of targeting -- Focus on process thinking; Access restricted to subscribers
UR  - https://hstalks.com/bm/1507/
UR  - https://hstalks.com/bm/p/420/
ER  -