TY - ADVS AU - Rossi,Peter E. TI - Bayesian instrumental variables and simultaneity T2 - Bayesian analysis in marketing : a breakthrough in customer analytics, PY - 2010/// CY - London PB - Henry Stewart Talks KW - Bayesian statistical decision theory KW - Marketing research N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Simultaneity and the marketing mix -- Conditional likelihood -- Instrumental variables -- The linear case -- Identification -- Priors -- Gibbs sampler -- Non-random marketing mix Variables -- The sales force allocation problem -- NBD regression -- The marginal distribution of X -- The full model; Access restricted to subscribers UR - https://hstalks.com/bm/1604/ UR - https://hstalks.com/bm/p/422/ ER -