TY  - ADVS
AU  - Montgomery,Alan L.
TI  - Making better pricing decisions with informative priors
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations; Access restricted to subscribers
UR  - https://hstalks.com/bm/1618/
UR  - https://hstalks.com/bm/p/422/
ER  -