TY  - ADVS
AU  - Hughes,David
TI  - Email marketing and E-CRM
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Electronic mail messages
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey; Access restricted to subscribers
UR  - https://hstalks.com/bm/1656/
UR  - https://hstalks.com/bm/p/456/
ER  -