TY  - ADVS
AU  - Hamill,James
TI  - Web 2.0 / social media: the times they are a changing 
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Web 2.0
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers; Access restricted to subscribers
UR  - https://hstalks.com/bm/1654/
UR  - https://hstalks.com/bm/p/456/
ER  -