TY  - ADVS
AU  - Christodoulides,George
TI  - Online branding
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience; Access restricted to subscribers
UR  - https://hstalks.com/bm/1651/
UR  - https://hstalks.com/bm/p/456/
ER  -