TY  - ADVS
AU  - Rae,John
TI  - The 50-plus market: the importance of demographics and geodemographics 
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Geodemographics
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market; Access restricted to subscribers
UR  - https://hstalks.com/bm/1208/
UR  - https://hstalks.com/bm/p/345/
ER  -