TY  - ADVS
AU  - Li,Hairong
TI  - Mobile research in marketing
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Marketing research
KW  - Telemarketing
KW  - Text messages (Telephone systems)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Evolution of mobile research -- Characteristics of mobile research -- Barriers to deployment of mobile research -- Applications for a mobile survey solution -- Future issues of mobile research; Access restricted to subscribers
UR  - https://hstalks.com/bm/1230/
UR  - https://hstalks.com/bm/p/268/
ER  -